Helvetica
Type
Audio/Visual
Authors
Category
Art, Documentary Film
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Publication Year
2007
Publisher
Duration
80 min
Subject
Graphic arts. Typographers. Helvetica type. Sans serif type. Type and type-founding. Type and type-founding -- Design. Type and type-founding -- Digital techniques. Type and type-founding -- History -- 20th century. Type and type-founding -- Switzerland.
Tags
Abstract
A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.
Description
1 videodisc (80 min.) : sound, color ; 4 3/4 in. + 1 booklet (8 pages : color illustrations
Audio: English with optional subtitles in English or German
Audio: English with optional subtitles in English or German
Biblio Notes
Access DVD Booklet at: https://www.scribd.com/doc/284229745/Helvetica
Number of Copies
2
